As I have learned more about social media through my Cap 105 course, I have learned how audit social media platforms for the company PR Daily. An audit consists of a few things: social media handle, number of posts posted in the last (two) months, total likes, comments, shares, and retweets, the target demographic, number of profile followers, and an evaluation of their performance. The platforms I looked at were Facebook, Twitter, and LinkedIn.
Audit Report for Facebook:
https://www.facebook.com/prdaily/
- @prdaily
- 113 posts in the last two months (December-current)
- Target demographic: towards the older generation who uses Facebook more often
- Number of followers/likes: 106,344 people like this page, 108,772 follow this page
Audit Report for Twitter:
- @PRDaily
- Have tweeted 474 times in the past two months
- Twitter is geared more towards the younger generation since this is where most people get their news now a days
- 115.8K followers, 6,309 following, 59.1k tweets
Audit for LinkedIn:
https://www.linkedin.com/groups/3859898/
- It is a private group so I do not have access to the information I need
- Targeted towards more professional individuals
- 81,047 professionals in this group
In conclusion I feel that PR Daily could clean up their social media platforms. They have the best following on Twitter and have the most interaction with their consumers through Twitter. They can better their platforms by not posting the same post more than I would say two times but if you are trying to get a point across maybe try it in different ways rather than posting the same post multiple times. I also found it difficult that I need to access LinkedIn through a request. I do not understand why they made it public. One last thing I think would help PRDaily platforms is if they do more audience interaction such as polls, questions, quizzes, etc.
Life of Laura 